Over the past years, the alumina monolithics portfolio has grown significantly through the integration of several companies with strong regional positions. This development has brought a wealth of technologies but also complexity in nomenclature and product recognition.
In the world of heavy industry, where every hour of operation is measured in productivity and process stability, clarity and reliability from refractory suppliers play a crucial role. Over the past decade, RHI Magnesita has significantly expanded its alumina monolithics portfolio through the integration of several companies, each bringing its own strength and expertise. This growth has enriched the technological base and created a broad spectrum of solutions, but at the same time, it has introduced complexity in nomenclature and made product orientation more challenging for customers and sales teams.
This is exactly why EVER was created – a new brand platform that brings order to complexity and provides a clear direction. It is not just a cosmetic change of names, but a transformation that ensures the industry receives what it needs most: transparency, consistency, and reliability of supply.
What does EVER bring?
With the EVER brand, RHI Magnesita introduces a new product naming logic, simplifying the portfolio without losing technological diversity. Customers now have a faster and easier path to the right solution, while sales teams can communicate the value and advantages of each formulation more effectively. Global consistency means that the same high-quality solutions are available worldwide, while regional specialties are preserved—because local needs and experience remain just as important as universal standards.
The strength behind the brand
EVER relies not only on a name, but on the powerful industrial and research infrastructure of RHI Magnesita. Production capacities in Urmic (Germany) and Divče (Slovenia) together deliver more than 160,000 tons of alumina monolithics annually, while the R&D center in Leoben (Austria) drives continuous innovation and ensures that the latest knowledge is transferred directly into customer practice. This creates confidence that the industry always has access to the most advanced technologies—whether in cement, steel, or any other energy- and technology-intensive production.
Why does it matter?
For cement plants, steelworks, and other industries, EVER means more predictable supply, simpler product selection, and safer access to the latest technologies than ever before. It is not just a daily convenience, but a new kind of partnership—one that gives industry exactly what it needs, exactly when it is needed most.
More than rebranding
EVER is more than rebranding: it is a new standard in the monolithic refractory industry. Its strength lies in connecting global consistency with local flexibility, technological diversity with clear structure, and innovation with tradition. With EVER, RHI Magnesita reaffirms its position as a leader and a trusted partner for an industry where process security and supply reliability are more important than ever.
Find out more about the rebranding and the new portfolio here: EVER by RHI Magnesita
Source and photos: RHI Magnesita