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Mastering Heat for a Sustainable Future: 
4PRO Business Model


In a rapidly evolving world, adaptation is no longer optional—it is essential. RHI Magnesita is driven by a profound purpose: to master heat and enable global industries to construct a sustainable modern life. 

RHI Magnesita aims to transcend the traditional role of selling refractory products and basic services with advancements that necessitate a more holistic approach.

4PRO Business Model addresses the dynamic challenges faced by industries and society today and emphasizes four key pillars: Performance, PartnershipPeople, and Planet. Through this, the companygoes far beyond selling refractory products and basic services: the portfolio now includes recycled products, robotics, systems, sensors, digital solutions, decarbonization solutions, and green steel solutions. 4PRO emphasizes transparency, operational safety, and social responsibility while supporting a circular economy and helping industries transition to greener practices. More than a contract, it is a new form of interaction with customers and an innovative solution to the contemporary challenges of the industry and society.

For more details, visit 4PRO by RHI Magnesita.